Success Story Case: West Middle School Holiday Giving Campaign
West is a fabulous middle school with great students and families that support the school in numerous way. There is a dynamite parent-teacher organization that works hard to raise funds for the school and to show appreciation to the staff who nurture and guide “tweens” through some pretty difficult years. That said, The PTO had never gotten involved in holiday gift giving the way most elementary schools collect funds for group teacher gifts. The idea of reaching out to and coordinating funds collected from families of 1,200 students who each interact with as many as 7-8 teachers a day was daunting. This past year, however, armed with the power of Cheddar Up the PTO presidents, Heather Sabatier and Kelly Digby, took on the task...The results were truly astounding.
For the 2014 Holiday Gift Giving Campaign, West Middle School raised approximately $17,000 to distribute among the faculty and staff and EVERY single staff member received a gift of at least $25. That means everyone from the principal to the orchestra teacher, from the security guards to teacher assistants was recognized and appreciated by the parent community.
So, how was this accomplished?
- Create a custom payment page using Cheddar Up.
- Enter the names of all personnel in the school you’d like to include. Make your form more user friendly by organizing names by grade, subject, role or service area.
- Create a custom url. Something easy to remember and type
- Share the link widely - email, school newsletter,
- Watch the funds roll in! - Gift Giving DONE!
The custom tab was set up so that every individual who worked at the school had their name represented as an “item” on the tab. Payers could choose the person(s) to which they wanted to contribute funds. However, the genius in the tab construction was that “buckets” for teams of teachers, or groups such as “Cafeteria Staff” were also created. Payers could choose to give an amount to these “buckets” and the funds were divided evenly amongst the members of the group. This encouraged parents to give to staff they may not know personally but were appreciative for and may otherwise go unrecognized. It also made giving a gift of perhaps only $1 or $2 dollars a worthwhile effort, because the final combined sum was a significant amount.
In this very first effort to coordinate a school wide campaign for staff holiday gifts an incredible amount of $17,000 was raised. This translates to approximately $15 per student… PTO president, Kelley, described the project as “Incredibly fulfilling…. the teachers were surprised and thrilled to receive such generous tokens of appreciation. I received numerous emails from teachers and staff who were extremely appreciative.”